3 months later...

Argh... It has been almost 3 months since I said we would be posting our new website with our new branding. (well, I have a slight excuse - my wife and I have had our first child July 20th!). I am still hoping to launch it still this month - I will keep everyone posted.

So I have come to believe that refreshing your web presence can be a great incentive to refine your marketing message - its just a little time consuming. I have tried to have other members of the team craft this for me but without defining the message myself it is hard to tell others to do it for you!

Speaking of team members -we have added Ms Danielle Long, as "Client Services Manager" to the team. This is a key position for client interaction - project management, contract creation (did I mention she is an attorney also!), and business development.

Here is the intro that was sent out:

"As Client Services Manager, Danielle Long brings several years of business and legal experience to our team. She holds a J.D. from Loyola University of Chicago, School of Law and was most recently employed as Assistant General Counsel with a large privately held corporation. In her previous employment, Ms. Long worked as a business liaison between her employer and over thirty franchisees. In this role, she was responsible for overseeing the offering and acquisition of several new subsidiary corporations. She also implemented an accountability and training program for all corporate managers. Her previous employment law and contract management experience will be a valuable addition to the Venturality team.

In the role of Client Services Manager, Ms. Long will be responsible for client project management for all phases of client projects, from initial project quotes to final project delivery. We are excited about Ms. Long's addition to the team and furthering our ability to deliver the quality that our clients have came to expect."

Marketing items- Too little or overkill?

Venturality is in the midst of a website overhaul. We have added some services and changed our logo - so the website needs to keep up. I have contracted a professional graphics/web designer along with kicking off some SEO efforts. I feel this is at least a base line requirement.

I have had some ideas of extending the website marketing effort with some podcasts and/or videocasts - waste of my time?

Also, my wife and I have really embraced the green movement. I am trying to move our personal home off the grid - a combination of solar, wind and energy use reduction. I am also toying with the idea of bringing this effort to the company - without being labeled with green-washing. While the primary goal is saving the Earth, I felt bringing our eco-efforts to our marketing would be help grow the company which would help fund our efforts and so on... So my challenge is to incorporate my green efforts without it seeming contrived. Any ideas would be appreciated!

TowerStream gets an A-

(A- grade will get me some grief....)

Uptime:

I have been constantly monitoring our uptime (mostly manually for now). And? --- The service has NOT been down in 2 months. I am pleased.

QOS:

Again, dilligently checking bandwith, response times and up-time, TowerStream provides about 95% near max bandwidth of 8Mb/s. There has been a few times that we have dropped to 50% of the contract bandwidth for a few hours. Its hard to determine though where the bottleneck is sometimes so many pieces involved.

Customer Service:

Tech support has been good and available everytime that I have called. (I think Bob is the only guy that works in tech support)

Sales support has been really responsive and attentive. They have made it easy for Venturality, as a new managed services provider, to ramp up without selling our souls to AT&T. Their whole team seems genuine so far. (Mike P. this was for you!)

Why the A- ? 2 items -

1. The bandwidth drops have me a little concerned but I am going to monitor for the next couple of months. I am trying to determine if it was one our switches... (but I don't think so)

2. Invoicing should be online and managable/payable from a web interface.

I would suggest this service to others looking to find an inexpensive high bandwidth provider that owns the last mile. (especially if hate AT&T like I do)

Internet Autobahn next exit... (part 4 - the finale)

All I can say is FAAAAAAAAAAST.

That is for both, the speed and the install. Within 1 week of requesting the service, I have a full 8 Mb/s synchronous speed (tested via 2wire.com) and 27ms response times from pinging yahoo.

Install was simple - they put the antenna on the roof, drilled a small hole in the side of the building, ran 1 single CAT5 cable and then connected the Cisco 1800 router. I received a block of IPs 10 minutes after the tech left via email from their tech coordinator. Plugged in and we were connected. Too simple :)

Once we have it connected to the rest of our network and we have completed some real testing after 1-2 weeks, I will give a review.

Internet Autobahn next exit... (part 3)

Quick post - Wednesday the techs came out again to try to get a signal link to their wireless tower. After the "two grumpy old men" (the techs - quite funny retired guys doing this for fun) spent about 40 minutes on the roof, they came down and said they had a really strong link.

I was surprised -really. I thought after Monday that there was something in the way - game over.

So, hopefully on Friday we will be speeding along @ 8Mb/s!!!

(I hope there are only 4 parts to this series)

Internet Autobahn next exit... (part 2)

The site survey tech was way early today (usually a good thing unless you scheduled your day to be offsite in morning and no one is available to let the tech in). The tech was worried about the pending snow storm would come during the survey in the afternoon -for good reason.

Anyways, after calling our business neighbors (http://www.littlegreencube.com) to let the tech in, he finally got access to the roof. I got a phone call about 2 hours later, indicating that they were NOT able to get a signal. However, it maybe due to poor weather conditions blocking their visual line of sight from points on the roof - making it difficult to position the antenna.

They will be back on Wednesday for another try!

In parallel, I have continued to let Covad attempt to get T1s installed. Plan B...

Internet Autobahn next exit...

I got a little excited and posted that I was having the site survey for TowerStream completed on Friday, the 22nd. Well, that was wishful thinking and it will be on Monday, the 25th. After the survey TowerStream has suggested the install may happen as early as Wednesday.

Let me say my biggest concern so far is TowerStream's early termination clause. They want the remaining payments for the remaining months of the term of the agreement. This seems a bit excessive.

Also, after speaking to the sales rep and badgering him with questions, I did learn that they only have 75 current installs in Chicago. Venturality will be #76 (should I feel special? or a little concerned as we are early adopters?) TowerStream guarantees 99.99% uptime in their SLA - I hope this is the case!