Thursday, February 19, 2009

The 3SmallPixels.com Fable

3SmallPixels.com was to be our upcoming foray into web design and marketing. After, some hard convincing from the rest of the team I have decided that we need to stay the current course of strictly being an IT managed services provider (MSP). So our fledgling idea is now DOA... before its prime...

Its easy to get caught up in your own head with new ideas and offerings - that is - "drinking your own kool-aide". So I started on the web design effort without much feedback. It was going to be grand - I tell you "GRAND". What is that ahead? looks like? Reality?!

One of my team members approached me during one of our planning meetings and suggested we reconsider the effort. I listened to my team and felt that the input was dead-on. It was outside of our core value offering and we have partners that can do it much better than any team that I might cobble together at this point in our timeline. Creating another DBA (doing-business-as) group would require additional marketing, business plan and resources. All of these items require time and money - both of which seem to be a very very scarce lately!

So the moral of the story? It is fun to chase ideas, but you may look silly if you are the only one running after them.

BTW - another reason I like to say "We" instead of "I" :)