Growing Venturality (sound track available on CD)

2007 was a good year for Venturality. We saw financial growth, increased market awareness and the inkling of brand equity. These indicators have given me other aspirations for the company in 2008 -

• %100-%200 growth and the staff to support it


• Consider a move from a horizontal approach to vertical (industry) focus


• Grow our business development team


• Refine our marketing message and content


• Get myself further away from the daily client tasks

- there are probably more (but it is getting late)

To control any growth, is like adjusting many knobs on an large audio mixing board. Pushing them all to 100% will have terrible results (and probably painful for everyone). Leaving them at low levels isnt very interesting and even creates a distraction to the audience.

So I am staring at the mixing board, wondering where to start. This is supposed to be the fun stuff though! However, when your staff is looking to you to insure their near-term financial stability, it is often daunting and the risks involved become clear too quickly.

Then again - I don't like to fail, so I am going to turn up the bass track and hope everyone enjoys the beat.

(epiphany note: Interestingly as a small business owner, if you raise your head from the mixing board (after your many 60-70 hour weeks), you realize that your efforts are far reaching and its all real - sometimes bigger than you expected - almost surprised by the outcome. I think I have ignored some of these moments!)